110105054 Management Consumer Behaviour Dr. Sangeeta Sahney Video IIT Kharagpur
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Introduction to the Study of Consumer Behaviour
Introduction to the Study of Consumer Behaviour (Contd.)
Market Research and Consumer Behaviour
Market Research and Consumer Behaviour (Contd.)
Market Segmentation and Positioning
Market Segmentation and Positioning (Contd.)
The Consumer Decision Making Process
The Consumer Decision Making Process (Contd.)
Models of Consumers and Models of Consumer Behaviour
Models of Consumers and Models of Consumer Behaviour (Contd.)
Models of Consumers and Models of Consumer Behaviour (Contd. )
Models of Consumers and Models of Consumer Behaviour ( Contd.)
Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement
Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd.)
Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )
Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Contd.)
Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )
Consumer Learning
Consumer Learning (Contd.)
Consumer Learning (Contd. )
Consumer Learning ( Contd. )
Personality, Self Concept and Self Image
Personality, Self Concept and Self Image (Contd.)
Consumer Perception, Risk and Imagery
Consumer Perception, Risk and Imagery (Contd.)
Consumer Perception, Risk and Imagery (Contd. )
Consumer Attitudes
Consumer Attitudes (Contd.)
Consumer Attitudes ( Contd.)
Consumer Communication
Consumer Communication (Contd.)
Consumer Groups and Reference Groups
Family and Family Life Cycle
Social Class and Mobility, Lifestyle Analysis
Culture, Sub-Culture and Cross-Culture
Culture, Sub-Culture and Cross-Culture (Contd.)
Interpersonal Communication and Influence
Opinion Leadership
Diffusion of Innovation
Diffusion of Innovation (Contd.)
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